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Aflac wins IFCA’s prestigious EPIC Award
for Lexus Hold’Em Program.
COLUMBUS, Ga., September 11, 2007 – Aflac was
recently honored with IFCA’s prestigious EPIC
Award, sponsored by Xerox Global Services and presented
jointly by Xerox Global Services and IFCA for the
Lexus Hold’Em 2006 third quarter sales contest.
This contest received the EPIC Award for its Effective,
Powerful, Innovative Communications (EPIC). Designed
and implemented by the Sales Promotions & Communications
team in Field Force Development, the contest’s
strategic use of variable data in print media by Communicorp
was a significant factor in earning this honor.
The contest also won Honorable Mention honors in
Sales Promotions – Sales Contests category.
The Lexus Hold’Em program consisted of 13 weekly
mailings containing a unique message and a card face
as well as a final piece that pulled in the entire
hand held by each participant over the 13-week run.
Winners were those who assembled a winning “hand”
from the cards dealt them over the contest period.
It has been cited as the single most successful sales
promotion ever staged by Aflac.
Communicorp’s contributions to this project
were manifold. Graphic design by Robin Davidson was
incorporated into the template, and pre-planning by
the Digital Press area was critical. Aflac supplied
a data file at the beginning of each week which Communicorp
processed and turned to print the same day, then delivered
to Aflac Mail the next day. Flawless precision and
outstanding attention to detail produced a perfect
project, thirteen times over.
David Smith, Communicorp’s senior manager of
digital print and business development, said that
“this is a showcase example of planning and
teamwork that we should embrace and promote!”
Communicorp, Inc. is a strategic-marketing company
specializing in print-collateral and merchandise programs.
It is a wholly owned subsidiary of Aflac Incorporated
based in Columbus, Georgia Communicorp clients include
numerous Fortune 500 companies and others requiring
a strategic and coordinated marketing program.Offering
a single source for conventional and digital printing,
creative ideas, corporate merchandise and fulfillment
services, Communicorp has the knowledge, skills and
personnel to take a company's product or service from
conception to delivery.
To find out more about Communicorp, visit www.communicorp-inc.com
Contact:
John Page
Communicorp, Inc.
706-596-5051 Voice
706-596-3182 Fax
jpage2@aflac.com
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