Brochures are a staple product for American business. This mainstay represents a large and growing share of the $14.39 billion U.S. Catalog market. As larger page counts diminish and specialty documents continue their advances, digitally produced brochures of this type will be a significant part of the modern printer’s offerings.

Often used to tell a story or describe a specific product line, the four-page brochure offers the opportunity to have the elegant look and feel of larger page count corporate documents and publications, without the need to spend a significant part of the print budget.

One customer needed to promote a special event to a small group of potential attendees. They needed a colorful, high impact piece, without the high fixed cost of a conventional print run. They chose to print a few hundred on the HP Indigo 3050 at a significantly lower total cost of acquisition than the conventional press.

Often, firms have the typical problems of document management with conventional print. Although the cost per copy may have been good with a long press run, the ‘hidden’ costs of waste, inventory, and distribution were significant. With constantly changing product lines and short concept-to-market cycles, the ‘conventional’ approach for a ‘non-conventional’ product may not always work. A digital print/fulfillment program, producing frequent, short runs, when and where needed, with 24-hour service as standard may be the perfect choice. The total overall cost for marketing collaterals is most often reduced, and the time savings is significant.