When looking at the print market, it may be easy to overlook the impact of the business card segment, yet the market is currently rated at $4.68 million. Significant to this growth is the trend toward digital production. The most significant growth trends are, and will continue to be, in the area of full color cards produced digitally.

Experts agree, people in business often think of their card, more than any other document, as a representation of themselves or their company. The image it projects can say much about the nature of the person who carries it and the condition and status of the company they represent.

Business cards today have become an on-demand, highly personalized application. Many printers wait for multiple orders to gang them up into one run to maximize their productivity. “With the HP Indigo digital press 3050 technology, our customers can now order their business cards online and have them fulfilled in the same day, without having to wait.