The estimated market for data sheets is currently $1.95 billion. Growth is projected at 4.2% per year for the next five years. The increasing demands of faster turnaround times and shorter run lengths will help grow usage of digital printing in this segment.

Data sheets represent a significant part of many companies’ marketing documents. A blend of hard data, graphics, and mild copy are used to “paint a picture” when communicating the qualities and specifications of a product or line of products.

What better way to tell the story of the HP Indigo digital press 3050 than to print the HP 3050 data sheet on the very press it promotes! Although the quantities of this document that will be produced this year number in the thousands, they are still printed a batch at a time, as needed, when needed, where needed and, therefore, are never obsolete.