Direct mail applications of brochures represent 32% of the current $7.80 billion U.S. direct mail market. Growth over the next five years is projected at 5.6%, with digital print growing at twice the rate of conventional print.

Typically, the direct mail brochure contains a relevant offer for products or services and provides one or more methods of response, often including a tear-off reply card. Additionally, product upgrades, registration.

Warranties, special promotions, hospitality, and financial usage are common. This type of application is much more flexible and certainly more powerful than a simple flat card.

Customers love the flexibility and the economy of shorter print runs.