The estimated market for flyers is currently $1.2 billion. Growth is projected at 4.5% per year for the next five years. Flyers have often been relegated to one- and two-color conventional printing in the past, due to cost and speed. Digital color printing is now beginning to dominate this market.

Flyers are typically used by small to medium companies and individuals to advertise sales, events, etc. Whether mailed, handed out, or posted, this very American medium is getting new life and usage with the addition of full color.

A local technology firm needed to print sales flyers/inserts, using conventional color printing to promote sales of their products. They typically purchased longer runs than they really needed. The customer was often paying a premium, unless they were able to “gang” runs of several flyers together at the same time. They also were also not satisfied with the turnaround time of conventional printing. Rather than reverting to color copies, they decided to print digital.

Customers were knocked out by the beautiful color and high gloss look when their flyers were printed on our HP Indigo digital press 3050, not to mention the fast service! Most often, customers find the real cost of their marketing collateral is less than before.