Menus and related restaurant sales materials remain a strong specialty application, growing slightly faster than the overall print market, with restaurants per capita continuing at a steady increase. Color digital print applications are making significant inroads into this specialized area.

The look and feel of the menus used by restaurants is part of the atmosphere and ambiance, helping to set the “tone” of the establishment as well as being functional. More so than ever, the unique character of the menu as well as the selections it represents are an important part of differentiating a restaurant from the seemingly endless number of eating establishments.

Restaurants often look to upgrade their menu, especially when remodeling the décor and improving their food offerings. Digitally printed menus can print simple, elegant, and relatively inexpensive. Our customers are now able to reprint often, in short quantities, as they frequently make changes, all without paying a large start-up premium.