Another staple of the industry, notepads will endure and grow at a pace with the printing industry in general. Although the apparent purpose of a notepad is to have a place to jot down phone numbers or quick thoughts, the real purpose, of course, is to market the products or increase brand identity and awareness for the company that places its logo or message on the sheet.

A smaller technology company wanted to portray the same professional image and abilities as larger companies in their field. They wanted very sharp, professional notepads for their associates to use and to leave behind with their clients and prospects.

To utilize full color, keep the cost down and yet have a piece as good or perhaps even better than the competition, they chose to have small runs of pads printed on the HP Indigo digital press 3050. “Our printer has the printing technology that allows us to compete. They know how to take care of us. These are perfect!”