The size of the 11 x 17 poster
has been, and will continue to
be, an important tool for event,
retail, and other promotions.
Digital printing provides a
quick and inexpensive way to
create and deliver posters.
Small posters are typically used
for events, in-house, and retail
signage for sales and specials,
as well as a wide variety of
other promotional uses.One
customer normally printed medium
to large runs of generic posters
to promote internal attendance
at presentations of new programs
and offers within clients’
companies. Now, with the HP
Indigo digital press 3050, they
can print in shorter runs, even
as few as one. They have the
ability to create new versions
for each company, while
maintaining quality and
eliminating costly and wasteful
inventory.
The customization increased
the effectiveness of their
posters, lowered the overall
cost, and provided an increased
level of response to the offer. |
