Communicorp

Precision Print

One-to-one marketing and variable data printing can help to build loyalty within your customer base. Read an article from the June 2005 issue of Aflac's Employee Matters detailing this successful Call Center program.

read the June 2005 article

read a case study detailing the project

Studies have shown the use of color in marketing literature improves response rates and time, while increasing order size, revenue and profits.

Increase response rates and sales even more by changing the message of each printed sheet. Include your customer's name or even print different product information for different customers, based upon their purchasing habits.

Studies have proven variable data printing and one-to-one marketing contributes to significant increases in business metrics.

Increased Response Rates By 666%1

Increased Inventory Turns 400%2

Increased Operating Margin 13.5%3

Increased Sales From 51% to 400%4

Sources:

1	"Healthcare: A Market For Personalization?", Lazar, Gerald, 1 to1 Personalization Magazine.
2	"Marketing's Final Frontier - The Automation of Consumption", Sheth, Dr. Jagdish and Sisodia, Dr. Rajendra, On-Line CRM Project, www.crmproject.com.
3	"How Much Are Customer Relationship Management Capabilities Really Worth: What Every CEO Should Know", Dull, Stephen F., Accenture.
4	NuEdge Systems Study and On-line CRM Project.

Variable data printing and
one-to-one marketing allow you to tailor your message to an individual, capitalizing upon what you know about your customer. Different customers have different purchasing habits. Variable data print gives you the ability to sell parkas, not air conditioners, at the North Pole.