In today's rapidly changing market, print runs are shorter and content is continually being updated. Personalization is moving beyond a simple name and address to incorporate data driven graphics and messages. Smart marketing executives are incorporating customer needs and preferences directly into the message.

Every printed sheet can be completely different from the previous one, changing text and images for every customer. For the first time, 100% variable content is possible - in full color.

Variable data printing opens up endless opportunities - one-to-one marketing, Customer Relationship Management (CRM), direct mail, call center fulfillment, sequential numbering and security solutions - any application that calls for different individual printed pieces.