 Personalization,
or variable data printing, is
the most exciting new marketing
opportunity to emerge recently.
Its widespread adoption,
together with economical, full
quality, personalized color
printing, will revolutionize the
printing industry.The general
concept of personalization is
not new. Direct mail and data
processing houses have been
producing personalized print for
decades, usually however,
employing crude, one or
two-color ink jet or laser
over-printers to add very basic,
highly unattractive text on top
of pre-printed forms. These
deficiencies have limited the
use of personalization to a
relatively narrow range of
applications.
Digital color presses offer
high-quality personalized color
printing for fully-variable
images and text, opening up new
opportunities for print-based
marketing and sales. In time,
print buyers will develop new
ways of taking advantage of
personalization.
>> Request
White Paper
|
